Resources · Industry Guides

DPDP priorities change with your business model.

For each sector: the data you hold, the laws that overlap with the DPDP Act, where things usually go wrong, and a checklist to start with.

SaaS & IT services

SaaS companies often act as Data Processors for their customers and Data Fiduciaries for their own users, staff and leads. Getting that split right decides who owes what under the DPDP Act.

Data you likely hold

  • Customer end-user records
  • Product analytics and logs
  • Sales and marketing leads
  • Employee data

Overlapping rules

  • CERT-In 6-hour incident reporting
  • Customer contracts and DPAs
  • GDPR for EU customers

Common risks

  • Unclear processor vs fiduciary roles
  • Sub-processors without contracts
  • Logs kept forever
  • Analytics without a lawful basis

Starter checklist

  • Record your role for each data flow
  • Sign DPAs with every sub-processor
  • Set retention for logs and backups
  • Build a breach playbook that meets both CERT-In and DPDP timelines
  • Help customers answer rights requests through your product
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Fintech & BFSI

Financial firms process identity, transaction and credit data at scale. DPDP duties sit on top of RBI, SEBI and IRDAI rules, so the job is to align them, not run them separately.

Data you likely hold

  • KYC and Aadhaar-linked data
  • Transaction and account data
  • Credit and bureau data
  • Device and location data for fraud checks

Overlapping rules

  • RBI Digital Lending Guidelines (2022) limits on data collection and device access
  • RBI outsourcing and IT governance directions
  • Payment data storage localisation (RBI, 2018)
  • CERT-In reporting

Common risks

  • Loan apps collecting contacts or photos
  • Data shared with lending partners without clear purpose
  • Retention clashes between DPDP and KYC record-keeping
  • Automated decisions customers cannot question

Starter checklist

  • Map each purpose to consent, legitimate use or legal obligation
  • Restrict app permissions to what the product needs
  • Review lending-service-provider and fintech partner contracts
  • Align retention with PMLA/KYC rules and delete after
  • Combine privacy and cyber incident response
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Healthcare & healthtech

Health data is highly sensitive and widely shared between hospitals, labs, insurers, apps and the ABDM ecosystem. A breach here causes real harm, which is why regulators and patients watch it closely.

Data you likely hold

  • Medical records and prescriptions
  • Lab reports and images
  • Insurance and billing data
  • Wearable and app data

Overlapping rules

  • Ayushman Bharat Digital Mission (ABDM) health data management policy
  • Clinical Establishments and telemedicine guidelines
  • Insurance (IRDAI) rules

Common risks

  • Ransomware disrupting care (see AIIMS 2022)
  • Staff over-access to patient records
  • Third-party labs and apps with weak controls
  • Unclear consent for research use

Starter checklist

  • Apply role-based access to patient records
  • Encrypt records and keep offline backups
  • Run a DPIA for new digital health services
  • Write plain-language notices for patients
  • Check every lab, TPA and app partner
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Edtech & schools

Anyone under 18 is a child under the DPDP Act. Edtech platforms must get verifiable consent from a parent or guardian and must not track, behaviourally monitor or target ads at children, except where the Rules exempt it.

Data you likely hold

  • Student profiles and grades
  • Parent contact details
  • Learning analytics
  • Video and proctoring data

Overlapping rules

  • School and board policies
  • Exemptions in the Rules for educational institutions for specific purposes
  • Consumer protection rules on advertising

Common risks

  • No reliable age check
  • Behavioural tracking of children
  • Marketing to students
  • Proctoring tools collecting biometrics

Starter checklist

  • Add age-gating and verifiable parental consent
  • Switch off behavioural ads for minors
  • Limit learning analytics to teaching purposes
  • Review proctoring and video vendors
  • Give parents an easy way to view and delete data
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E-commerce & D2C

Online retail touches marketing, payments, logistics and support. Each hand-off is a place where data leaks or is used beyond what the customer agreed to.

Data you likely hold

  • Names, addresses and phone numbers
  • Order and browsing history
  • Payment tokens
  • Loyalty and reviews

Overlapping rules

  • Consumer Protection (E-Commerce) Rules, 2020
  • CCPA Guidelines on Dark Patterns, 2023
  • RBI card tokenisation rules

Common risks

  • Pre-ticked marketing consent
  • Courier and call-centre leaks
  • Account deletion that never deletes
  • Bundled consent hidden in terms

Starter checklist

  • Separate order consent from marketing consent
  • Remove dark patterns from sign-up and checkout
  • Mask customer data shared with couriers
  • Make delete-my-account actually delete
  • Audit marketing and analytics tools
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HR & employers (all sectors)

Every employer is a Data Fiduciary for its staff and candidates. The Act lets employers process some data for employment purposes as a legitimate use, but notice, security and retention duties still apply.

Data you likely hold

  • CVs and background checks
  • Payroll, PAN and bank details
  • Attendance and biometric data
  • Health and leave records

Overlapping rules

  • Labour codes and record-keeping rules
  • Income tax and PF obligations
  • Background-check vendor contracts

Common risks

  • Candidate data kept for years
  • Biometric attendance without clear purpose
  • Payroll vendors with weak security
  • Monitoring software beyond what is needed

Starter checklist

  • Give staff and candidates a privacy notice
  • Set retention for rejected candidates
  • Review payroll and background-check vendors
  • Limit employee monitoring to clear purposes
  • Train HR on handling rights requests
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These guides give general information based on the DPDP Act, 2023, the DPDP Rules, 2025 and the sector rules named. They are not legal advice for a particular organisation.